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The construction and empirical analysis on the evaluation system of urban cultural tourism competitiveness

—Taking the urban agglomeration in the Yangtze River Delta region as an example

HOU Bing1， ZHOU Xiao-qian1， LU Xiao-xu2， TAO Ran1， ZHANG Ai-ping1

（1. School of Tourism and Culinary Science， Yangzhou University， Yangzhou 225127， China；

2. School of Teacher Education， East China Normal University， Shanghai 200241， China）

Abstract：The development of urban cultural tourism is under consideration to the dual task of culture and tourism， to enhance the competitiveness of urban cultural tourism is an important task to realize the transformation of tourism development and the prosperity of cultural development. According to the basic theory of urban cultural tourism competitiveness， the article constructs the evaluation index system of urban cultural tourism competitiveness. Based on the factor analysis method， the paper makes a survey of the cultural tourism competitiveness of 16 cities in the Yangtze River Delta region in 2009， 2011， 2013 and 2015. The conclusions are： the urban cultural tourism competitiveness of Yangtze River Delta improved as a whole and the ranking is basically stable； Shanghai ranked first of all indexes except the brand resource competitiveness of cultural tourism of which Suzhou ranked first. The comprehensive competitiveness of Shanghai， Hangzhou， Suzhou and Nanjing belong to the first echelon. At last， According to the present situation of cultural tourism development in different cities， the article put forward the countermeasures and suggestions to improve the competitiveness of the urban cultural tourism.

Key words： urban cultural tourism； competitiveness； evaluation system； empirical analysis； Yangtze River Delta

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